{"id":183,"date":"2024-03-12T15:37:52","date_gmt":"2024-03-12T14:37:52","guid":{"rendered":"https:\/\/al-com.fr\/?page_id=183"},"modified":"2024-04-29T10:12:14","modified_gmt":"2024-04-29T08:12:14","slug":"creation-dune-plateforme-de-marque-pour-postureconseil","status":"publish","type":"page","link":"https:\/\/al-com.fr\/index.php\/creation-dune-plateforme-de-marque-pour-postureconseil\/","title":{"rendered":"Cr\u00e9ation d&rsquo;une plateforme de marque pour PostureConseil"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-796362d6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Ce nouveau cabinet de recrutement sp\u00e9cialis\u00e9 dans les m\u00e9tiers du conseil souhaitait repenser son positionnement afin de se diff\u00e9rencier dans un univers tr\u00e8s concurrentiel. C\u2019est en co-cr\u00e9ation, lors d&rsquo;ateliers que nous avons r\u00e9fl\u00e9chi ensemble \u00e0 l\u2019ADN de cette marque, \u00e0 quelles \u00e9taient ses valeurs, sa mission, sa promesse, mais aussi sa personnalit\u00e9, sa tonalit\u00e9 \u2026<\/p>\n\n\n\n<p style=\"padding-right:0;padding-left:0\">Nous avons ainsi cr\u00e9\u00e9 une plateforme de marque compl\u00e8te qui raconte l\u2019histoire de PostureConseil, qui elle est et pourquoi.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.postureconseil.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"204\" src=\"https:\/\/al-com.fr\/wp-content\/uploads\/2024\/03\/Logo-PostureConseil-2.jpg\" alt=\"\" class=\"wp-image-184\" style=\"width:456px;height:auto\" srcset=\"https:\/\/al-com.fr\/wp-content\/uploads\/2024\/03\/Logo-PostureConseil-2.jpg 750w, https:\/\/al-com.fr\/wp-content\/uploads\/2024\/03\/Logo-PostureConseil-2-300x82.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light has-parallax\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50);min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-base-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-248 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/al-com.fr\/wp-content\/uploads\/2024\/04\/jason-goodman-Oalh2MojUuk-unsplash-1-scaled.jpg)\"><\/div><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-e4fd886c wp-block-cover-is-layout-constrained\">\n<div style=\"height:500px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/al-com.fr\/wp-content\/themes\/twentytwentyfour\/assets\/images\/icon-message.webp\" alt=\"\" style=\"width:40px;height:auto\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-633352e7 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:57%\">\n<h2 class=\"wp-block-heading has-x-large-font-size\">Restons en contact.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-ea0cb840 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-body-font-family has-medium-font-size\">Contact<\/h3>\n\n\n\n<p><a href=\"#\" target=\"_blank\" rel=\"noreferrer noopener\">aude.lhoyer@al-com.fr<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-ea0cb840 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-body-font-family has-medium-font-size\">Suivre<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/audelhoyer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Linkedin<\/a> <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-e5edad21 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-fe1ad1e6 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size\">\u00a9<\/p>\n\n\n<p style=\"font-style:normal;font-weight:400;\" class=\"wp-block-site-title has-small-font-size\"><a href=\"https:\/\/al-com.fr\" target=\"_self\" rel=\"home\">AL Com<\/a><\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ce nouveau cabinet de recrutement sp\u00e9cialis\u00e9 dans les m\u00e9tiers du conseil souhaitait repenser son positionnement afin de se diff\u00e9rencier dans un univers tr\u00e8s concurrentiel. C\u2019est en co-cr\u00e9ation, lors d&rsquo;ateliers que nous avons r\u00e9fl\u00e9chi ensemble \u00e0 l\u2019ADN de cette marque, \u00e0 quelles \u00e9taient ses valeurs, sa mission, sa promesse, mais aussi sa personnalit\u00e9, sa tonalit\u00e9 \u2026 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-183","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/al-com.fr\/index.php\/wp-json\/wp\/v2\/pages\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/al-com.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/al-com.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/al-com.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/al-com.fr\/index.php\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":6,"href":"https:\/\/al-com.fr\/index.php\/wp-json\/wp\/v2\/pages\/183\/revisions"}],"predecessor-version":[{"id":249,"href":"https:\/\/al-com.fr\/index.php\/wp-json\/wp\/v2\/pages\/183\/revisions\/249"}],"wp:attachment":[{"href":"https:\/\/al-com.fr\/index.php\/wp-json\/wp\/v2\/media?parent=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}